Marketing Strategy for Dating Sites

 

Businesses today are keen to optimally leverage technological advantage by embedding business operations with the online platform to ensure diverse business benefits such as costs savings, instant communication with stakeholders, rapid decision making and implementation, and improved consumer service is provided to the end users. Operating amid a highly competitive business environment in an era of globalization firms today are well aware of the techno-economic advantages e-commerce and therefore have succeeded in adopting e-commerce as an integral component of their business. Leading e-commerce giants such as Amazon, EBay, and Google extensively leverage every possible medium of technology and ways to optimally exploit emerging business opportunities on the virtual platform and have always succeeded in moving a step ahead of competitors thus ensuring a sustainable competitive advantage.

Elite Singles is a globally renowned e-commerce site allowing elite singles an opportunity to mingle with the most appropriate single professionals of their choice using the portal. Being a paid service, the company ensures that its clients enjoy every possible benefit using their platform and have been highly successful thus far in building satisfying, rewarding and affectionate relationships globally. This report aims to investigate the marketing communications strategies employed by Elite Singles and develop appropriate and effective suggestible marketing communications plan for the business to ensure maximized profitability of the business.     

Current Marketing Communications Strategy of Elite Singles

Currently the marketing communication strategy employed by Elite Singles is largely internet based in the form of affiliate marketing and direct mail marketing. The business is also known to employ TV advertising to capture local consumers and acquire market share. The business has been successful in seeking attention of local singles and has been profitable in its marketing endeavors however with increasing market competition especially on the virtual platform there is significant need for marketing innovation that not only ensures apt solutions to consumer changing needs, interests and preferences but also guarantees a reliable, economical, and right option for the deserving. In an effort to target the most appropriate prospective singles in the region and reach maximum number of users the company has well maintained a broad genre of people to choose form and a highly interactive mobile based application that lets users to determine their perfect search in the region based on certain strict criteria of professionalism, education, competencies, interests and income. Elite Singles app is a unique innovative solution for millions of elite singles to find their love and get into a lasting relationship. Mobile based marketing not only allows instant access to the business and services but also offers mutual advantage to both the involved parties consequently ensuring a satisfying experience.    

 

Emotional Intelligence and Leadership Success in MNCs

 

Effective leadership has gained tremendous importance due to the inevitable role of leadership in shaping the society and quality of our lives. Leadership regardless of whether it relates to organizational, political, or religious contexts has been found to generate a substantial impact on the overall functioning of the entity due to the enormous power, control, and dominance exhibited by respective leaders that consequently determine the scope, direction, and success of their business. Anecdotal evidence suggests that in order to ensure success in undertakings and emerge as effective leaders modern leaders must understand emotions and psychologies of their peers and followers being responsive and ensure that rather than adapting a conventional aggression and dominance based approach they adapt a more cooperative, supportive, and empathetic approach strongly backed by emotional intelligence imperative for succeeding in a democratic setup. Modern leadership must aptly understand that practicing leadership in a democratic society requires incorporating varied perspectives, ideas, and emotions of people and responding to them in an appropriate, realistic, and creative manner so as to ensure best of good is achieved without losing the value and quality of leadership.

The concept and significance of emotional intelligence in leadership is on rise due to the need and inevitability of effectiveness in leadership functioning in a democratic setup. As majority of civilized societies globally are ruled by democratic form of leadership it thus implies that emotional intelligence backed leadership is indispensability today to obtain optimum value of leadership for societal welfare. This report aims to provide valuable insights on the significance, role, and necessity of emotionally intelligent leadership in context to organizational change management and innovation. 

Emotional Intelligence Defined

According to contemporary research on leadership, effective leadership in modern context implies application of leadership protocols through an emotional mechanism in a way that satisfies the needs of others, nurtures interpersonal relationship, and fosters work atmosphere. According to researchers effective leadership today ought to incorporate supportive behavior and optimistic outlook using emotional intelligence in order derive optimum workforce performance and reduced conflicts in work environment. The concept of emotional intelligence is gaining rapid significance across business organizations today due to the need for establishing team integrity, productive interpersonal relationships, and fostering workforce efficiency by implementation of desirable leadership behavior and traits.

Significance and Role of Emotionally Intelligent Leadership

Various studies have been carried out by different researchers to examine the role of emotional intelligence at workplace. There exist a strong inverse relationship between emotional intelligence of supervisors and occupational stress by. The author suggested that greater was the emotional intelligence lower was the occupational stress experienced by the workforce. The study further revealed that emotional intelligence was directly proportional to employee commitment towards their employer. This clearly emphasizes on the inevitability and importance of emotional intelligence backed leadership capable of delivering anticipated desirable outcomes. The outcomes of the study also simply implies that application of emotional intelligence by organizational leaders’ insured employee positive behavior towards employer, manifestation of desirable professional traits such as increased retention, organizational commitment, and improved tolerance levels which immensely aids in the process of change management and innovativeness. It is revealed that implementation of emotional intelligence immensely aided in fostering workforce diversity thereby allowing organizational managers to effectively and efficiently harness desired HR advantage by preventing cultural conflicts and attain optimized performances

 

Leadership in High Power Distance Cultures

 

          Post investigating plethora of academic literature based on empirical evidences and anecdotal evidences it is inferred that leadership in high power distance cultures does face significant challenges particularly in case of leaders who do not belong to the land. Globalized organizations operating in radical cultures such as China and Saudi Arabia have to encounter challenges in various aspects of organizational functioning and leadership practice when delivering their service. A key point to note there is thatleadership has evolved efficiently and favorably without many hassles in cultures that are similar to host culture of the leadership. It can be understandthat western leadership evolves faster and in a more effective way when it operates in countries that are secular, liberal, open to innovative ideas, and incorporate cultural diversity than cultures that are radical, fundamentalist, rigid, and unopened to meaningful cross-cultural interactions.Anecdotal evidences suggests that Australian managers find no major challenges in their roles and leadership practices when operating in UK or USA because of the socio-cultural similarities and demographic similarities that allows them to further improvise and refine their leadership skills abroad. On the contrary, USA or Australian managers working in China may have to encounter varied challenges throughout their career with the organization particularly during the processes of communication, people management, leadership practices, team working, training and development, ensuring performance efficiency, maintaining work discipline, ensuring organizational integrity, and fostering meaningful cross-cultural interactions among workforce.

          Evidence suggests that high power distance culture in today’s globalized society limits its development and advancement due to the linear path adopted by the societal or organizational setup to that lays emphasis on adhering to leadership protocols without incorporating people’s views. On the other hand, low power distance cultures enjoy autonomy and liberty at workplace and are able to leverage maximum benefit of their candidature for the welfare of their organization.  

          Based on the information and discussion about high power distance societies it can be inferred that such societies are conservative, lack superior knowledge and skills, exhibit narrower perspective and mind towards learning new things and innovation that eventually limits organizational growth and expansion. On the contrary, culturally diverse, liberal, open cultures and low power distance societies there is greater autonomy granted to every organizational stakeholder that lets them perform better, bring out innovation, implement ideas into practice for organizational betterment and eventually derive optimum benefit form knowledge, learning, skills and cross-cultural interactions.

          Anecdotal evidence suggests that leadership practice within a cross-cultural context in today’s globalized business environment can prove to be effective and succeed in deriving expected human resource advantage only by adapting and adopting local culture, social norms, and language in some cases to ensure any glitches that may occur due to communication gaps, behavioral gap or common misunderstandings are effectively overcome. In this context, this study is of the opinion that a leadership that fosters positive cross-cultural interaction and brings out the best of inter-cultural employee performance and productivity for common business advantage must be adopted by business organizations.

 

Australia- An Epitome Tourist Destination

 

          Australia, a hub of tourism has evolved tremendously over the years due to consistent demand for growth in the sector by industry stakeholders. Realizing the need of growth and enormous potential in the sector, the government of Australia has given particular attention for development of the sector to ensure every business opportunity is optimally leveraged for common and national benefit. The country is perceived as a land of enchantment due to various unique and outstanding features of the environment, habitats, landscapes, wildlife, and region’s flora and fauna. Rich biodiversity of the region makes it one of the most sought after destinations in the world that is attracting millions of visitors every year and consistently generating billion worth of revenue for the country. However, it is important to bear in mind that the country has invested substantial capital for the growth of tourism sector and has thus been successful in realizing the set objectives and goals. It thus implies that appropriate planning on developing a given destination with a focus on meeting objectives and goals of industry stakeholders is bound to ensure maximum benefits for all stakeholders since their needs, interests and preferences are aptly taken care of.   

Gippsland, Australia- A Tourism Perspective

          Gippsland, Australia offers a variety of enchanting tourism experiences due to the rich flora and fauna of the region, attractive landscapes, biodiversity, natural and artificial attractions, state of the art infrastructure for events management and tourist interests, national parks and various other venues and places of tourist interest and attractions. Gippsland being a hub of varied tourists’ attractions is specifically known for its rivers, lakes, coastline, and national parks attracting increasing number of visitors each year. Rich cultural heritage of the regional villages characterized by unique regional food, wine, and culture adds value and quality to tourism thereby satisfying the very needs and interests of regional peculiarity among tourists. Apart from cultural diversity across region Gippsland offers various enchanting tourist spots and attractions that mainly include boating and fishing spots, sport events, Buchan caves, Raymond island Koala Sanctuary, Gabo Island, state of the art shopping centers, event management centers, various creative industries that specialize in making of arts and handicrafts signifying local culture and rich traditional heritage. Thus, Gippsland has lot more to offer than visitor anticipation is definitely a land of enchantment. According to Gippsland DMP 2030, the region attracts over 7.3 million visitors annually that spend over 1 billion dollars every year in destination Gippsland. According to the report the expenditure of visitors in the region supports over 13271 different jobs involving direct and indirect employment. The Gippsland’s revenue represents a hefty 11.6 percent of the regional economy indicative of tremendous boom in the sector provided appropriate developmental activities are undertaken by the government in the region.     

          Gippsland offers state of the art accommodation facilities to visitors that primarily include holiday homes, 3 star rated hotels, apartments and other room type facilities. Data based on visitors influx and revenue generation shows over 46 percent occupancy rates with a revenue generation capacity of around $ 65 AUD per room. Thus, a need for more infrastructural growth and sophistication is clearly depicted by consistently increasing visitor traffic and revenue inflow in the region. It can therefore be said that Gippsland has ample scope for development from the perspectives of tourism and region economy. 

 

Tamilnadu, India- An Enchanting Tourist Hotspot

 

The state of Tamilnadu situated in the southern part of India is known to attract millions of foreign tourist from varied parts of the world. Tourists in millions flood into the state every year to experience the enchantment of the land as Tamilnadu has rich and diverse attractions relating to culture, architecture, religion, spirituality, and nature. Data on national tourism reveal increasing traffic of domestic and foreign tourist every year, a strong indicator of sector boom and consistent rise in employment opportunities in the region. Apart from boosting the economy and contributing to regional development the state of Tamilnadu has always remained a top tourist destination due to consistently improving amenities, infrastructure, and tourist focused services thus attracting millions every year.

          The state of Tamilnadu was ruled by different empires, prominent among them being Chola, Chera, and Pandyan empires that have significantly contributed to region’s culture, architecture and food. The state has a high literacy rate of over 80 percent and is the tenth largest state of India.  It has a total area of 130,058 square kilometers with a population density of 550 per square kilometer. Tamilnadu has a developed and highly efficient transport system that includes air, road, and rail networks and tourists from any part of the world can easily reach the destination without much hassle. Tamilnadu has an extensive road network with 29 national highways with grand junctions at Chennai, Madhurai, Erode, Salem and Coimbatore. Chennai, the capital city of Tamilnadu is the fourth largest airport in India which serves as a key point of entry into south India.

          This report aims to provide an insightful analysis of Tamilnadu from the perspective of tourism and covers varied key aspects of the theme.     

Unique Selling Points

          The state of Tamilnadu is globally renowned for its rich natural habitats, magnificent rocky temples, lakes, hill stations, pilgrimage, historical and heritage places, waterfalls, attractive beaches, and varied other things of tourists’ interests. The state offers numerous attractions for domestic and foreign tourist throughout the due and ensures an enchanting tourist experience. Following are some of the best USPs for Tamilnadu from tourism perspective-

1)  Hill stations- Ooty is one of the most beautiful hill stations that offers an ever refreshing, enriching and enchanting tourism experience to domestic and foreign tourists due to its natural bliss, serenity, and beauty. Often referred as Queen of hill stations and situated at an altitude of 7440 feet, Ooty is one of most preferred honeymoon destination of Indians. Ooty has always been a hot spot of nature lover’s since British colonial days. Kodaikanal is yet another attractive hill station for nature lovers that seek serenity and feel of paradise.   

2) Temples and Architectural Marvels- Trichy an epitome of culture, heritage, pilgrimage, and architecture the city of Trichy is the fourth largest city of Tamilnadu that attracts millions of domestic and international tourists every year. The city has various attractions for every tourism enthusiasts which primarily includes the rock fort, Sri ranganathaswami temple, Thiruvanaikoil Temple, Mariamman Temple, Sri Brahmapureeshwar Temple, Vekkali Amman Temple, Sri Subramanya Temple, Agaya Gangai falls,Kolli hills, Puliyancholai hills, and many more.

3) Beautiful Beaches- Tamilnadu has great beaches to its collection with Kanyakumari situated in the southernmost part of Indian peninsula that attracts high volume of domestic and foreign tourists every year. The beaches are serene, offer an enchanting nature view, refreshing and worth an experience. Other attractions include Marina beach, Mahabulipuram, Poompuhar, Elliot’s beach, Thiruchendur beach, Nagapattinam, VGP Golden beach, Sadras beach resort, and Covelong beach. Each of the tourist spots offer excellent amenities, conveniences and comforts for visitors with international standard services and affordable tariffs.  

 

Existence of the God- A Philosophical Perspective

Many scholars of philosophy have always debated on the existence of God, the Supreme Being that guides us, controls and manages the most complex processes of nature. The concept of God has always been a subject of great interest, argument and discussion among scholars of various disciplines as human mind with its limited intellectual capability and understanding about various processes of nature has never been successful in providing a definite conclusion on whether the existence of God is real. However, an important factor that determines the existence of God is the efficiency and effectiveness observed in the way various natural processes take place without any human interference. Since ancient times, philosophers, scientists and intellectuals have always argued and debated on the subject of whether God indeed exists without being successful in providing a definite answer to the question. In fact, this question is as complex as various processes involved in nature that simply emphasize on the fact that phenomena of nature are not a jumbled process, but rather a systematically designed unique plan.

In his philosophic works, a renowned philosopher Rene Descartes presents his perspectives of God and how the concept of God interferes with human nature and understanding. His controversial works on metaphysical subjects appeared in 1641 in the form of Meditations on First Philosophy. In his work, Descartes reveals how human nature and understanding interferes with the existence of God and alters the way humans perceive things and nature. This paper will provide insights on Descartes’ views on God and how human nature interferes in understanding the existence of God.

Descartes’ Perception of God and Human Nature

Descartes presents his views on human nature and the existence of God in a very understandable and systematic way. He states that human mind can realize the existence of God through detachment from the physical world. His detachment and interest from the worldly things let him focus and realize the supreme power of God that created nature and universe. He opines that without the existence of God, humans would not exist and human intelligence through its limited approach to science and knowledge can never be able to discover the presence of God unless the doubt of whether God exists is eliminated from within. According to Descartes, a unique perspective that is derived from complete detachment of the worldly interest is required to be able to experience and realize the presence of that Supreme Being. He further states that the unique qualities of thinking, judgment, perception and discovering the truth are all instilled in people by God. He opines that God cannot be an illusion when we are practical and existent. God, being a Supreme entity, has created us as perfect beings and the lack of perfection in the form of knowledge that lies within us is mainly due to man’s own inability to understand, learn and acquire knowledge. Descartes gives an example of a craftsman who with his unique skills, persistence, and practice masters the art of craftsmanship that can take a prolonged period of time. He opines that God has installed definite positive attributes within us and it is up to us to discover, develop and enhance those attributes of personality that reward us for our existence. He further argues that humans possess limited understanding and knowledge about the God while God, on the contrary, has infinite capability, knowledge and understanding about each and everything that lasts in this universe.

Evidence of God’s Existence

Descartes strongly emphasizes on the capability of mind to perceive things that are not easily visible to our eyes and discards the belief that what does not appear, does not exist. According to him, our senses help us measure, judge, perceive and interpret things that have different sizes, colors, tastes, feelings and experiences. He opines that God, being a Supreme Being, cannot be judged by senses but only through our mind. Our mind is equipped with superior intelligence that can perceive things beyond our senses and has the potential to understand and interpret phenomena that are invisible and existent in universe. For example, the air that we breathe is indispensable to life that cannot be seen, yet exists; the atoms are invisible, yet atomic bombs are capable of destroying the world; the flow of invisible electrons through metallic conductors that provide electricity and many microscopic to macroscopic examples simply emphasize the fact that when these invisible powers can run or ruin our civilization, so does God, being a supreme power, exist.

          Descartes attempts to explain the existence of God providing some good examples of geometrical figures and explaining the co-relation between a geometric figure and its unique characteristics and how they are inseparable from each other. Applying this principle to the existence of God, Descartes states that God exists because of million truths that exist in nature in the form of their unique properties and forms. So, God exists and the idea of God and his existence is inseparable from each other emphasizing that there is a supreme being who possesses infinite power and everlasting capabilities

 

 

Power of Meditation

  

Meditation can be defined as an art of quieting the mind. Meditation is an effective technique to unlock inherent power of the mind and the spirit to attain a focussed way of life. It mainly refers to renewal of our finer abilities related to spiritual self, physical self, emotional self, and psychological self. Since we all have inherent energies in varying limits, it is necessary to rejuvenate and balance these energies frequently in order to effectively perform normal activities with efficacy. Each of the above four components requires separate activities or exercises for empowerment and therefore it is essential to adopt different activities that can boost these capabilities enabling us to utilize our inherent power to the optimal limit. For example, meditation provides certain positive and lasting effect on emotional level and psychological level allowing us to understand the fundamentals of life, empowering our inner self, enabling us to see things that seemed to be impossible before, refine our capabilities, build peace and confidence, improve memory and cure many ailments such as insomnia, indecisiveness, etc. relating to emotional or psychological phenomenon. Meditation not only works on the emotional and mental level but also has a powerful influence on the spiritual level. There are many good examples of great personalities such as Swami Vivekananda who attained highest levels of enlightenment through regular practice of meditation. Like meditation, physical exercises can provide bodily strength, flexibility, boost immunity and stamina, and also enhance mental capability to some extent helping people to stay fit, resist common ailments like fatigue, depression, bodily pains, and build a sense of accomplishment as any physical activity that we perform builds a sense of achievement and confidence within us. Therefore, it is strongly suggested that meditation and exercises are adopted as habits and an indispensable component of personality since it directly influences out capability to perform mental, emotional, and physical tasks. I being a professional regularly practice meditation and engage myself in some physical activity such as exercises and brisk walking that helps me in staying fit and provides renewal to all the important components of self.

 

 

Spider Web, An Inspiration to Material Science Engineers

Since years, researchers and scientists have always marveled at the rigidity, strength and stability of spider webs that is even stronger than steel. Silk derived from a spider web is a subject of research for the material scientists and engineers as they discover how pressure or strain applied to a thread of spider web, stiffens the single thread of silk and as pressure builds it evenly spreads across the web in order to ensure that the whole web remains intact or unbroken before it reaches a peak point causing breakage. In this example, despite of the constant pressure applied on a single thread of spider web that eventually breaks it, the web remains intact and unbroken which is a very good example for material scientists and engineers to learn and compare between materials of constructions and machinery and a spider web. The most remarkable feature of a spider web is its ability to remain intact even after any of its thread or silk is damaged or broken. This characteristic is never found in modern scientific creations such as buildings, machines or technology which makes spider webs an innovative and unique science for the researchers. 

Spider webs are naturally occurring materials and structures and according to the opinion of material scientists and engineers, all materials and structures in their natural forms show peculiar behavior and characteristics due to their chemical composition. Every material and structure found in nature in its natural form exhibits a different shape, size, property and behavior depending on its chemical composition whether organic or inorganic. Taking spider web as an example, scientists and material engineers have understood that materials and their structures can be changes, altered and transformed into new shapes and designs by way of adding or combining new materials. Spider webs have proved to be an innovative way of thinking for material engineers and scientists as it allows them to think form a different perspectives and angles that were never attempted before. The unique properties and behavior of spider webs compels material engineers to compare spider webs characteristics and behavior with that of other materials and structures that we see and experiences in the world. Spider web acting as an example, material engineers have understood that new properties of materials can be obtained by adding or combining natural materials that are superior in quality and characteristics. In the field of material engineering, materials that are derived from combining or adding two or more materials are referred to as composites. Just like spider webs, there are plenty of naturally occurring materials found in nature in their natural forms such as diamonds, stones, sand, timber, cotton, marbles etc. Just like the chemical composition of a spider web plays a crucial role in maintaining its rigidity, strength and design; the peculiar properties of these naturally occurring substances are determined by the strong ionic bonds & covalent bonds that exists between their molecular or atomic structures contents. 

In order to apply the laws and characteristics of spider webs to different materials and shapes, material engineers and scientists need to implement the applications of Nanotechnology. This is a new and innovative branch of science that primarily pertains to creation and building of operational structures or shapes from the molecular levels or atomic scale with a minimum of 1 characteristic feature that is measurable using nanometer scale. The properties of spider web can be best applied to materials at nanometer scale as the atomic shapes and sizes of substances at nanometer scale allows materials and their properties to represent a completely new and improved chemical, physical and biological characteristics, processes and phenomenon. On the basis of facts and evidences found in researches, it can be said that nanometer scale phenomenon has a significant influence on the material properties because of the intermediation of bulk substances and isolated atoms that vary between 1 to 1000 nanometers. Nanometer scale phenomenon allows materials to display completely different characteristics and properties than those in the atomic or bulky form. The world at nanometer scale phenomenon is completely different than the world at a larger dimension because of the significant difference in the properties of matter at nanometer scale phenomenon.