Marketing Strategy for Dating Sites

 

Businesses today are keen to optimally leverage technological advantage by embedding business operations with the online platform to ensure diverse business benefits such as costs savings, instant communication with stakeholders, rapid decision making and implementation, and improved consumer service is provided to the end users. Operating amid a highly competitive business environment in an era of globalization firms today are well aware of the techno-economic advantages e-commerce and therefore have succeeded in adopting e-commerce as an integral component of their business. Leading e-commerce giants such as Amazon, EBay, and Google extensively leverage every possible medium of technology and ways to optimally exploit emerging business opportunities on the virtual platform and have always succeeded in moving a step ahead of competitors thus ensuring a sustainable competitive advantage.

Elite Singles is a globally renowned e-commerce site allowing elite singles an opportunity to mingle with the most appropriate single professionals of their choice using the portal. Being a paid service, the company ensures that its clients enjoy every possible benefit using their platform and have been highly successful thus far in building satisfying, rewarding and affectionate relationships globally. This report aims to investigate the marketing communications strategies employed by Elite Singles and develop appropriate and effective suggestible marketing communications plan for the business to ensure maximized profitability of the business.     

Current Marketing Communications Strategy of Elite Singles

Currently the marketing communication strategy employed by Elite Singles is largely internet based in the form of affiliate marketing and direct mail marketing. The business is also known to employ TV advertising to capture local consumers and acquire market share. The business has been successful in seeking attention of local singles and has been profitable in its marketing endeavors however with increasing market competition especially on the virtual platform there is significant need for marketing innovation that not only ensures apt solutions to consumer changing needs, interests and preferences but also guarantees a reliable, economical, and right option for the deserving. In an effort to target the most appropriate prospective singles in the region and reach maximum number of users the company has well maintained a broad genre of people to choose form and a highly interactive mobile based application that lets users to determine their perfect search in the region based on certain strict criteria of professionalism, education, competencies, interests and income. Elite Singles app is a unique innovative solution for millions of elite singles to find their love and get into a lasting relationship. Mobile based marketing not only allows instant access to the business and services but also offers mutual advantage to both the involved parties consequently ensuring a satisfying experience.