Australia- An Epitome Tourist Destination

 

          Australia, a hub of tourism has evolved tremendously over the years due to consistent demand for growth in the sector by industry stakeholders. Realizing the need of growth and enormous potential in the sector, the government of Australia has given particular attention for development of the sector to ensure every business opportunity is optimally leveraged for common and national benefit. The country is perceived as a land of enchantment due to various unique and outstanding features of the environment, habitats, landscapes, wildlife, and region’s flora and fauna. Rich biodiversity of the region makes it one of the most sought after destinations in the world that is attracting millions of visitors every year and consistently generating billion worth of revenue for the country. However, it is important to bear in mind that the country has invested substantial capital for the growth of tourism sector and has thus been successful in realizing the set objectives and goals. It thus implies that appropriate planning on developing a given destination with a focus on meeting objectives and goals of industry stakeholders is bound to ensure maximum benefits for all stakeholders since their needs, interests and preferences are aptly taken care of.   

Gippsland, Australia- A Tourism Perspective

          Gippsland, Australia offers a variety of enchanting tourism experiences due to the rich flora and fauna of the region, attractive landscapes, biodiversity, natural and artificial attractions, state of the art infrastructure for events management and tourist interests, national parks and various other venues and places of tourist interest and attractions. Gippsland being a hub of varied tourists’ attractions is specifically known for its rivers, lakes, coastline, and national parks attracting increasing number of visitors each year. Rich cultural heritage of the regional villages characterized by unique regional food, wine, and culture adds value and quality to tourism thereby satisfying the very needs and interests of regional peculiarity among tourists. Apart from cultural diversity across region Gippsland offers various enchanting tourist spots and attractions that mainly include boating and fishing spots, sport events, Buchan caves, Raymond island Koala Sanctuary, Gabo Island, state of the art shopping centers, event management centers, various creative industries that specialize in making of arts and handicrafts signifying local culture and rich traditional heritage. Thus, Gippsland has lot more to offer than visitor anticipation is definitely a land of enchantment. According to Gippsland DMP 2030, the region attracts over 7.3 million visitors annually that spend over 1 billion dollars every year in destination Gippsland. According to the report the expenditure of visitors in the region supports over 13271 different jobs involving direct and indirect employment. The Gippsland’s revenue represents a hefty 11.6 percent of the regional economy indicative of tremendous boom in the sector provided appropriate developmental activities are undertaken by the government in the region.     

          Gippsland offers state of the art accommodation facilities to visitors that primarily include holiday homes, 3 star rated hotels, apartments and other room type facilities. Data based on visitors influx and revenue generation shows over 46 percent occupancy rates with a revenue generation capacity of around $ 65 AUD per room. Thus, a need for more infrastructural growth and sophistication is clearly depicted by consistently increasing visitor traffic and revenue inflow in the region. It can therefore be said that Gippsland has ample scope for development from the perspectives of tourism and region economy.