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NOKIA BUSINESS ANALYSIS 

Nokia’s Target Audience

Consistently increasing trend among the youth for innovative mobiles has compelled manufacturers to come up with state of the art technologies and features embedded into the gadget that allows modern users to perform variety of complex tasks on a single handheld machine. Nokia, a leading mobile manufacturer is keen to exploit untapped markets by optimally leveraging its technological expertise and market dominance by adapting unique and effective marketing strategies that primarily target modern day tech savvy youth.   

Considering the increasing consumer interest and preference of feature rich and affordable smart phones loaded with state of the art technological architecture Nokia specifically targets the youth between the age group of 16 to 35 years both men and women. The company understanding the demographic constraints mainly intends to serve the middle class consumers considering their economic limitations and moderate life styles. The phones are designed with peculiar characteristic features particularly addressing the needs, interests and preferences of students, photographers, gamers and travelers. This implies that the Nokia phones are embedded with state of the art camera and videography features that allows anyone to capture crystal clear and flawless photos of people and things.  

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Nokia, understanding the techno-savvy behavior of modern day youth is determined to involve renowned and prominent personalities such as celebrities, sportsmen, fashionistas, and media stars to attract attention of wider audience at regional and international platform. The company is keen to effectively implement word of mouth marketing strategy as Nokia considers this strategy to be effective and most trusted mode of attracting and convincing prospective consumers towards a product.

 

Nokia’s Modes of Marketing

Nokia is keen to exploit various marketing strategies and practices in order to optimally leverage market opportunities and attain a sustainable competitive advantage in the mobile industry. The company, apart from using conventional marketing methodologies such as newspapers and television intends to adapt varied allied mediums of marketing such as posters, billboards, radio based marketing, display stands, brochures, signboards, and dummies. This suggests that Nokia in no way want to compromise on its marketing practices as the company strongly aspires to achieve a marketing edge over its competitors. These conventional marketing methods intended for implementation by the company is mainly due to the marketing demographics that primarily involves youngsters and students between the age group of 16 to 35 in the middle class. The craze for technological innovation and product uniqueness are the key drivers of the marketing campaigns and since these channels are widely used by youngsters in everyday life it thus justifies Nokia’s marketing stance.       

Additionally, Nokia also plays to employ widely popular online platforms such as You Tube, TicTok, and Twitter due to its wider and faster worldwide reach. Since these platforms are very trending and have the potential to reach millions of consumers nationwide and worldwide, it would thus prove highly advantageous for the company from a marketing perspective.

Other online marketing platforms includes Face book, Instagram, LinkedIn, and Google that would prove a game changer for the company due to its immense exposure on the virtual platform. Utilizing social media platform would certainly cut down marketing costs and time of the company and deliver maximized marketing outcomes. The greatest marketing advantage of social media is its ability to provide techno-economic feasibility yet increasing the changes of marketing success. 

Out of Home Media

            Out of Home media is known to be the most effective and successful marketing strategy today due to its tremendous success rate in promoting products and services on a mass scale. This type of a marketing campaign includes varied methods of marketing namely,

1)      - Billboard advertising

2)      Signage in malls that maximizes audience attention and increased changes of conversion

3)      - Flyers

4)      - Posters on bus shelters that attract travelers attention and intrigues prospective consumers about the products or offerings

5)      - Digital adverts at Kiosks at airports that trigger curiosity among the audience and increased the possibilities of positive communication and eventually sales

6)      - Superstitial, a peculiar type of online advertising wherein an adverts pops over a webpage superimposing the current page and attracting viewer attention towards the page for an instance of time. This is known to be a highly potent marketing techniques. 

Considering the increasing competition in the segment Nokia is keen to adapt highly innovative and effective strategies to insure maximum marketing success essential for its sustenance in today’s competitive mobile market.

            Implementing a diversified marketing campaign would not only aid the company in convincing protective consumers about the company’s reentry into the market which perhaps may intrigue and compel consumers to try and test Nokia’s innovative edge amid rivalry. 

Nokia’s Print Marketing Campaign

            Despite technological supremacy in marketing domain the importance of print marketing still remains inevitable due to its ability to generate a peculiar and lasting impact on reader’s mind. Print media whether in the form newspapers or magazine has always succeeded in attracting varied industries and sectors for the want of marketing success and business. Nokia is determined to optimally exploit the power of print advertising to market its products by placing appropriate adverts on top selling printed publications such as newspapers and leading magazines.

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            Nokia intends to market its innovation by placing adverts on front pages of national newspapers such as the National Post, Vancouver Sun and To0ronto Sun. Since these newspapers are leading dailies and attract majority of audience it thus has the potential to maximize sales and deliver anticipated marketing advantage to the company. The power of print advertising is never obsolete and thus businesses of diverse arenas attempt to introduce their new products and offerings for the want of maximized marketing advantage. The best advantage of newspaper and magazine advertisements is its ability to reach every house, be easily available and accessible by everyone and anyone and lastly, inform and educate prospective consumers optimally about the product. This eventually generates a lasting impact on consumers and eliminates competitor distractions as in case of online advertisements. Therefore, Nokia’s stance towards print marketing seems to be a lucrative idea particularly in a region that still listens to print voices.          

Partnerships and Collaborations

                Partnerships and collaborations with leading businesses would provide a matchless marketing advantage for the company due to the fact that Nokia would be able to express itself in a more confident and appealing way to the targeted audience. It is important that the company partners and collaborates with renowned and prominent businesses in the region to insure it is viewed and heard by wider category of audience.. Leading businesses such as Staples for Retail and Best But are some of the best examples of how partnering would prove lucrative and optimize marketing success of the company.       

            Nokia’s plan to run marketing campaigns by collaborating social media influencers such as You Tubers would prove highly beneficial in maximizing marketing reachability and improving the chances of sales. The company also has plans to employ event planners for successful launch of its latest offerings of mobiles which would immensely enhance its chances of marketing success. This is because events organized for product launches have a proved track record of boosting sales by attracting maximum number of prospective customers.

            The company has plans to collaborate with leading mobile brands including Motorola, Comptall, Gainspeed, Alcatel- lucent, Spacetime insights etc. Collaboration with these giants in the local and regional markets would add value to Nokia’s marketing practices and immensely enhance probabilities of success and growth in targeted markets particularly if those are untapped markets.      

Nokia’s Slogan and USPs

                Nokia aptly understanding that it is here to stay and flourish amid stiff competition reemerges with the slogan “Reborn to reconnect” emphasizing on the fact that the company has not yet quit and still has the potential to lead and dominate the industry. The company makes its reentry into the mobile industry through its latest premium mobile loaded with state of the art features thus giving a stiff competition to its arch rivals in the country. It must be borne in mind that Nokia was the first mobile manufacturer in the Asian continent with a single sim handset that served basic functionalities to millions of consumers. The company determined to lead and dominate the market thus remerges with its most innovative, cost effective, and youth centric handset loaded with advanced technological features.   

            Nokia mobile phone has some of the most unique features that would appeal to everyone and anyone aspiring to taste innovation at its peak. Nokia’s latest innovative mobile comes with dual colors that change with surrounding. With a dual color functionality the mobile would change its color as the user moves from indoor to an outdoor environment. This feature has not yet bene invented even by the most dominant mobile manufacturer Apple or Google. This makes the product highly competitive and a certain win over its competitors.

            Nokia’s latest innovation comes with the fastest processor that has never been invented yet. Fastest processor allows users to browse the internet efficiently at higher speeds thus optimizing their internet experience. However, the most peculiar feature is the phone’s ability to add up to 4 GB RAM capacity from its internal storage. This implies that users can now customize their internet experience based on their needs and interest. This features has never been invented by any of the smart phone manufacturer which implies that the product is bound to perform as expected in the target market. This is because consumers have been longing for such an innovative gadget that can optimally address their current mobile related challenges and Nokia’s innovation seems to have precisely addressed every user’s needs and demands that makes it a highly competitive and most preferred gadget to own for any class of consumer.

            Additionally, the new gadget of Nokia comes with 3 different layers of rear cameras capable enough to address every need of the user. The product comes with 8 MP, 64 MP, and 4MP cameras at its rear powerful enough to capture the minutest details of the picture as per user interest. As the mobile is specifically designed for people who are passionate about travelling, learners, gamers and photographers this mobile would thus serve their every need and preference and prove to be an asset for today’s tech savvy users.

            The new Nokia mobile comes with a huge battery life of over 8000 Mah which beats every contemporary rival and surpasses expected performance standards. The huge battery can efficiently run the device for more than 2 days which supersedes every contemporary gadget. This proves that the company has not just reemerged as an industry player rather Nokia has made a comeback to lead and dominate the market which is evident from its latest technological marvel. Battery is considered to be the key determinant of whether a mobile would win a market or suffer marketing setbacks. Considering the innovativeness of the company in developing this product it is evident that the competition among today’s industry players would be stiff and tough. This is because of the fact that every peculiarity of Nokia’s product is a challenge for its arch rivals who have done nothing better than making changes in designs and architecture of the phones. Since modern consumers are features savvy and want more from their technological marvel it thus implies that Nokia is bound to lead the target market and regardless of its efforts in marketing and advertising the company seems to dominate the market merely on the basis of word of mouth publicity. This is because with these state of the art features embedded in its innovative gadget Nokia is sure to win any class and type of customer as modern day consumers are more inclined towards experiencing technological innovation by way of using varied features embedded into their gadgets. Nokia has many things to offer at a highly competitive price it thus follows that without much marketing efforts the company is bound to succeed in targeted markets from a marketing perspective.

            Thus, based on the facts and information it can be inferred that Nokia has aptly addressed the key issues of affordability, technological innovation, competitive advantages, durability, performance, and service excellence that makes Nokia’s product a highly preferred mobile to own. Considering the features.  Performance, and affordability it can be understood that Nokia would conveniently beat its arch rivals in the regional market by its matchless innovativeness and cost. Thus, Nokia is bound to succeed in the targeted market and win prospective consumers in the region.  

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