EARN FROM RUMBLE, REGISTER FREE NOW
Nokia’s Target Audience
Consistently
increasing trend among the youth for innovative mobiles has compelled
manufacturers to come up with state of the art technologies and features
embedded into the gadget that allows modern users to perform variety of complex
tasks on a single handheld machine. Nokia, a leading mobile manufacturer is
keen to exploit untapped markets by optimally leveraging its technological
expertise and market dominance by adapting unique and effective marketing
strategies that primarily target modern day tech savvy youth.
Considering
the increasing consumer interest and preference of feature rich and affordable
smart phones loaded with state of the art technological architecture Nokia
specifically targets the youth between the age group of 16 to 35 years both men
and women. The company understanding the demographic constraints mainly intends
to serve the middle class consumers considering their economic limitations and
moderate life styles. The phones are designed with peculiar characteristic
features particularly addressing the needs, interests and preferences of
students, photographers, gamers and travelers. This implies that the Nokia
phones are embedded with state of the art camera and videography features that
allows anyone to capture crystal clear and flawless photos of people and
things.
CLICK LINK HERE>>SAVE POWER BILLS BY 80%
Nokia,
understanding the techno-savvy behavior of modern day youth is determined to
involve renowned and prominent personalities such as celebrities, sportsmen,
fashionistas, and media stars to attract attention of wider audience at
regional and international platform. The company is keen to effectively
implement word of mouth marketing strategy as Nokia considers this strategy to
be effective and most trusted mode of attracting and convincing prospective
consumers towards a product.
Nokia’s Modes of Marketing
Nokia
is keen to exploit various marketing strategies and practices in order to
optimally leverage market opportunities and attain a sustainable competitive
advantage in the mobile industry. The company, apart from using conventional
marketing methodologies such as newspapers and television intends to adapt
varied allied mediums of marketing such as posters, billboards, radio based
marketing, display stands, brochures, signboards, and dummies. This
suggests that Nokia in no way want to compromise on its marketing practices as
the company strongly aspires to achieve a marketing edge over its competitors. These
conventional marketing methods intended for implementation by the company is
mainly due to the marketing demographics that primarily involves youngsters and
students between the age group of 16 to 35 in the middle class. The craze for technological innovation and product uniqueness
are the key drivers of the marketing campaigns and since these channels are
widely used by youngsters in everyday life it thus justifies Nokia’s marketing
stance.
Additionally,
Nokia also plays to employ widely popular online platforms such as You Tube,
TicTok, and Twitter due to its wider and faster worldwide reach. Since these
platforms are very trending and have the potential to reach millions of
consumers nationwide and worldwide, it would thus prove highly advantageous for
the company from a marketing perspective.
Other
online marketing platforms includes Face book, Instagram, LinkedIn, and Google
that would prove a game changer for the company due to its immense exposure on
the virtual platform. Utilizing social media platform would certainly cut down
marketing costs and time of the company and deliver maximized marketing
outcomes. The greatest marketing advantage of social media is its ability to
provide techno-economic feasibility yet increasing the changes of marketing
success.
Out
of Home Media
Out of Home media is known to be the
most effective and successful marketing strategy today due to its tremendous
success rate in promoting products and services on a mass scale. This type of a
marketing campaign includes varied methods of marketing namely,
1) - Billboard
advertising
2) Signage
in malls that maximizes audience attention and increased changes of conversion
3) - Flyers
4) - Posters
on bus shelters that attract travelers attention and intrigues prospective consumers
about the products or offerings
5) - Digital
adverts at Kiosks at airports that trigger curiosity among the audience and
increased the possibilities of positive communication and eventually sales
6) - Superstitial, a peculiar type of online advertising wherein an adverts pops over a webpage superimposing the current page and attracting viewer attention towards the page for an instance of time. This is known to be a highly potent marketing techniques.
Considering the increasing competition in the segment
Nokia is keen to adapt highly innovative and effective strategies to insure
maximum marketing success essential for its sustenance in today’s competitive mobile
market.
Implementing a diversified marketing
campaign would not only aid the company in convincing protective consumers
about the company’s reentry into the market which perhaps may intrigue and
compel consumers to try and test Nokia’s innovative edge amid rivalry.
Nokia’s Print Marketing
Campaign
Despite
technological supremacy in marketing domain the importance of print marketing
still remains inevitable due to its ability to generate a peculiar and lasting
impact on reader’s mind. Print media whether in the form newspapers or magazine
has always succeeded in attracting varied industries and sectors for the want
of marketing success and business. Nokia is determined to optimally exploit the
power of print advertising to market its products by placing appropriate
adverts on top selling printed publications such as newspapers and leading magazines.
CLICK LINK HERE>>SAVE POWER BILLS BY 80%
Nokia intends to market its
innovation by placing adverts on front pages of national newspapers such as the
National Post, Vancouver Sun and To0ronto Sun. Since these newspapers are
leading dailies and attract majority of audience it thus has the potential to
maximize sales and deliver anticipated marketing advantage to the company. The
power of print advertising is never obsolete and thus businesses of diverse
arenas attempt to introduce their new products and offerings for the want of
maximized marketing advantage. The best advantage of newspaper and magazine
advertisements is its ability to reach every house, be easily available and
accessible by everyone and anyone and lastly, inform and educate prospective
consumers optimally about the product. This eventually generates a lasting
impact on consumers and eliminates competitor distractions as in case of online
advertisements. Therefore, Nokia’s stance towards print marketing seems to be a
lucrative idea particularly in a region that still listens to print voices.
Partnerships and Collaborations
Partnerships
and collaborations with leading businesses would provide a matchless marketing
advantage for the company due to the fact that Nokia would be able to express
itself in a more confident and appealing way to the targeted audience. It is
important that the company partners and collaborates with renowned and
prominent businesses in the region to insure it is viewed and heard by wider
category of audience.. Leading businesses such as Staples for Retail
and Best But are some of the best examples of how partnering would prove
lucrative and optimize marketing success of the company.
Nokia’s plan to run marketing
campaigns by collaborating social media influencers such as You Tubers would
prove highly beneficial in maximizing marketing reachability and improving the
chances of sales. The company also has plans to employ event planners for
successful launch of its latest offerings of mobiles which would immensely
enhance its chances of marketing success. This is because events organized for
product launches have a proved track record of boosting sales by attracting
maximum number of prospective customers.
The company has plans to collaborate
with leading mobile brands including Motorola, Comptall, Gainspeed, Alcatel-
lucent, Spacetime insights etc. Collaboration with these giants in the local
and regional markets would add value to Nokia’s marketing practices and
immensely enhance probabilities of success and growth in targeted markets
particularly if those are untapped markets.
Nokia’s Slogan and USPs
Nokia
aptly understanding that it is here to stay and flourish amid stiff competition
reemerges with the slogan “Reborn to reconnect” emphasizing on the fact that
the company has not yet quit and still has the potential to lead and dominate
the industry. The company makes its reentry into the mobile industry through
its latest premium mobile loaded with state of the art features thus giving a
stiff competition to its arch rivals in the country. It must be borne in mind
that Nokia was the first mobile manufacturer in the Asian continent with a
single sim handset that served basic functionalities to millions of consumers.
The company determined to lead and dominate the market thus remerges with its
most innovative, cost effective, and youth centric handset loaded with advanced
technological features.
Nokia mobile phone has some of the
most unique features that would appeal to everyone and anyone aspiring to taste
innovation at its peak. Nokia’s latest innovative mobile comes with dual colors
that change with surrounding. With a dual color functionality the mobile would
change its color as the user moves from indoor to an outdoor environment. This
feature has not yet bene invented even by the most dominant mobile manufacturer
Apple or Google. This makes the product highly competitive and a certain win
over its competitors.
Nokia’s latest innovation comes with
the fastest processor that has never been invented yet. Fastest processor
allows users to browse the internet efficiently at higher speeds thus optimizing
their internet experience. However, the most peculiar feature is the phone’s
ability to add up to 4 GB RAM capacity from its internal storage. This implies
that users can now customize their internet experience based on their needs and
interest. This features has never been invented by any of the smart phone
manufacturer which implies that the product is bound to perform as expected in
the target market. This is because consumers have been longing for such an
innovative gadget that can optimally address their current mobile related
challenges and Nokia’s innovation seems to have precisely addressed every
user’s needs and demands that makes it a highly competitive and most preferred
gadget to own for any class of consumer.
Additionally, the new gadget of
Nokia comes with 3 different layers of rear cameras capable enough to address
every need of the user. The product comes with 8 MP, 64 MP, and 4MP cameras at
its rear powerful enough to capture the minutest details of the picture as per
user interest. As the mobile is specifically designed for people who are
passionate about travelling, learners, gamers and photographers this mobile would
thus serve their every need and preference and prove to be an asset for today’s
tech savvy users.
The new Nokia mobile comes with a
huge battery life of over 8000 Mah which beats every contemporary rival and
surpasses expected performance standards. The huge battery can efficiently run
the device for more than 2 days which supersedes every contemporary gadget. This
proves that the company has not just reemerged as an industry player rather
Nokia has made a comeback to lead and dominate the market which is evident from
its latest technological marvel. Battery is considered to be the key
determinant of whether a mobile would win a market or suffer marketing
setbacks. Considering the innovativeness of the company in developing this
product it is evident that the competition among today’s industry players would
be stiff and tough. This is because of the fact that every peculiarity of
Nokia’s product is a challenge for its arch rivals who have done nothing better
than making changes in designs and architecture of the phones. Since modern
consumers are features savvy and want more from their technological marvel it
thus implies that Nokia is bound to lead the target market and regardless of
its efforts in marketing and advertising the company seems to dominate the
market merely on the basis of word of mouth publicity. This is because with
these state of the art features embedded in its innovative gadget Nokia is sure
to win any class and type of customer as modern day consumers are more inclined
towards experiencing technological innovation by way of using varied features
embedded into their gadgets. Nokia has many things to offer at a highly
competitive price it thus follows that without much marketing efforts the
company is bound to succeed in targeted markets from a marketing perspective.
Thus, based on the facts and
information it can be inferred that Nokia has aptly addressed the key issues of
affordability, technological innovation, competitive advantages, durability,
performance, and service excellence that makes Nokia’s product a highly
preferred mobile to own. Considering the features. Performance, and affordability it can be
understood that Nokia would conveniently beat its arch rivals in the regional
market by its matchless innovativeness and cost. Thus, Nokia is bound to
succeed in the targeted market and win prospective consumers in the region.
CLICK LINK HERE>>SAVE POWER BILLS BY 80%
