BECOME A PRO TRADER CLICK NOW

 

Global Business Expansion- A Case of Disney

Cultural Challenges for Disney in Asia

            Asia is known to be a conservative society, non-liberal, less advanced, and a tradition driven part of the world with varied belief systems, philosophies, and cultural values that strongly binds people to their cultural heritage. Regardless of the region, every Asian country has its peculiar culturally driven social environment that makes difficult for people to adapt western thinking, life style, and philosophy of life. Studies conducted so far on the socio-cultural differences between the west and the east clearly dictates that contrary to the western society that is driven by rich philosophies of life, liberty, inclination towards modernity, adventure, amusement, and an interest in realization of best things of life; Asian societies are bonded to their traditional roots that resists change and adaptation to new thugs of life. This probably creates a stiff challenge for western businesses when operating in Asian countries. Disney, a pioneer in entertainment and recreation does face similar challenges to their expansion plan which requires appropriate measures to overcome the issues and convert challenges into opportunities.

BECOME A PRO TRADER CLICK NOW

            Secondly, Asian societies are known for their middle income class and families that are used to lower wages, longer work hours, and minimal inclination for amusement and recreation activities. As most of the Asian countries are populated with middle income groups’ people have an obvious tendency to save their hard earned money for their kith and kin’s education and health which poses a challenge for western firms, Disney in particular as recreational activities have never attracted the attention of people or is perceived as a need for children or the youth.

Disney’s Hong Kong Experience

                Disney had to face several challenges operating its business in Hong Kong. Despite of several cultural adaptations that were adequate to convince people of the region at large, Disney encountered severe resistance and objections from people due to ignorance in adherence to environmental concerns, limited capacity of the theme parks, and lack of appropriate amenities for visitors. Disney, considering cultural interests and tastes served Shark fin soup, a favorite Chinese delicacy, however, that proved a disaster as it violated environmental norms and was thus prohibited. This angered the Chinese as Shark fin soup is their favorite delicacy thus a conflict between norms and culture caused severe disruptions in business. Additionally, limited capacity of the park restricted entry of high volume of crowd causing unnecessary delays, inconvenience resulting in disappointment. According to Chinese visitors, most of the theme park had 20 years older rides with no innovation and excitement for the younger generation that greatly disappointed visitors (Rein, 2008).As a result, Disney faced losses in reputation, capital and market share operating in Hong Kong. However, post seven consecutive years of losses, Disney for the first time recorded profits in 2012 by 13 percent which was achieved through government agreement for expansion of the parks in the region. The business has realized consistent profit since then 

BECOME A PRO TRADER CLICK NOW

Cultural Variables and Location Selection

            Various cultural components that primarily include language, food, income, education, life style, music, games, belief system, values, ethnicity, and religion play a dominant role in determinant whether a location is appropriate for business in question or not. Therefore, for a recreation and amusement business like Disney, study of socio-cultural environment of the targeted region is inevitable and imperative. From this perspective, prior setting up a business Disney will need to ensure it understands the needs, interests and preferences of the people of the preferred business location which would be the key determinant of its success and growth (Whipp et al, 1989). For example, in a country like India that regards cattle as sacred, setting up a theme park and serving beef would prove disastrous and attract severe criticism and objection from socio-cultural groups and even the political parties which could even put the business in jeopardy. This, cultural variables significantly determine the way a business would perform and profit in a given region.   

Impact of Culture on Disney’s Location Selection

            Being a western enterprise Walt Disney realized that operating singlehandedly is inadequate due to lack of understanding of targeted region’s socio-cultural components that eventually determines the success and growth of its business. Thus, making prompt and precision decisions, Walt Disney opened its new wing as Tokyo Disneyland that proved immensely beneficial for the company’s success in Japan. Operating as Tokyo Disney Resort under the name of Oriental Land (OL) Company, Disney swiftly bridged the gap of socio-cultural differences between the two countries and cultures since the key decision makers in the OL’s management were Japanese who were well aware of their people’s interests, preferences, and dislikes that eventually manifested in terms of increased profitability for the business (Lou, 2010). Outsourcing of the business in the hands of Japanese proved immensely advantageous for Walt Disney as the local management was not only in a position to select the right location for the theme parks but also aptly understand and satisfy visitor needs and preferences in terms of food, services, games, and varied other components of entertainment. Thus, a fine blend of American and Japanese attractions incorporated into the theme parks consequently insured increased traffic, productivity and profitability for the company (Zhu and Xu, 2010).    

            Thus, it can be inferred that rather than invading the Japanese environment in the name of recreation and entertainment, Disney acting maturely and responsibly decided to outsource its business to Oriental Land (OL) that fully owned the business and operated it efficiently understanding Japanese socio-cultural needs and requirements. The success of the Tokyo theme park is mainly attributed to the management style, leadership style, localized business philosophies, and understanding and addressing the priorities, preferences and interests of local population. A key point to be borne in mind is that rather than adopting a monopolistic approach and dominating Tokyo’s industry, Walt Disney generated opportunities for the Japanese company and created jobs which proved to be a wise decision for consistent business growth and success .

BECOME A PRO TRADER CLICK NOW    

Disney’s Potential to Succeed in Shanghai

                As per the reports, Disney’s proposal to Chinese government for establishing theme parks and entertainment network in Shanghai seems to yield anticipated success due to the fact that the company has learnt a rich lesson from its Hong Kong experience. The proposal for joint venturing with the Chinese government with 43 percent stakes of Disney and 57 percent with the Chinese government seems to be promising as the jointly owned business is bound to develop, function and perform under the stringent norms of Chinese with no room for unnecessary American influence into the Chinese socio-cultural environment. This simply implies that that the jointly owned enterprise would not only adhere to the Chinese socio-cultural environment but will ensure that the needs, interests and preferences of people are aptly addressed which is a sure sign of success and growth in the communist nation (Zhang, 2009).

            Reflection of varied Chinese socio-cultural components into the theme parks and shopping malls by way of food, language, games, and other entertainment activities would certainly boost visitor traffic by attracting millions of domestic and international guests and ensure consistent profitability for the business. Additionally, substantial reduction in labor costs, service costs and resource costs could be realized by the joint venture which is a boon for the company. The partnership between Disney and Chinese government will probe to be highly rewarding due to the fact that higher Chinese stake in the business will insure strong control and management of business compelling the business to adapt practices and strategies according to Chinese culture and social norms. Thus, the probability of failure is minimal.     

Conclusion

            Based on the discussion and analysis of Disney business expansion plans in Asia it can be concluded that the business has tremendous scope and opportunities in the continent due to the increasing craze and interest of younger generation in entertainment and recreation activities. Additionally, rise of globalization and consistent exposure to western socio-cultural environment through business has proved a boon for western businesses consequently generating tremendous business opportunities across industries in Asia. Adaptability to socio-cultural environment remains a key determining factor of success and growth for Disney. This report strongly emphasizes and recommends on joint venture model of business which are bound to prove consistently advantageous for the company due to its ability to aptly understand the local socio-culture and attract domestic crowd.

 

Mahatma Gandhi- An Ideal Leadership

ACTIVATE 3 INCOME WAYS DIGITALLY- CLICK NOW 

Mahatma Gandhi is deemed an epitome of an ideal leadership because of the peculiar qualities he possessed as an individual as well as a national leader. His invaluable contribution in Indian independence highlighted and empowered his individuality that played an indispensable role during the fight for national freedom. As an individual, Mahatma Gandhi was very simple man with highest moral conduct and possessed invaluable virtues of empathy, forgiveness, honesty, and humanity that further shined his individuality as a supreme being. One of the most appreciated and recognized characteristic of his personality was selfless service to nation and fellow men that attracted millions of men and women from all regions. Despite of being a highly influential yet simple individual, Mahatma Gandhi always believed that all men and women are equal and discrimination on grounds of race, gender, or creed was never justified. Mahatma Gandhi had the power to influence anyone regardless of their origin or status through his divine and pure personality and simplicity. Mahatma Gandhi strongly believed that only non-violence has the ability to beat violence that not just attracted millions of people within the nation but also amazed the foreigners. One of the most striking features of Mahatma’s individuality was lack of political interest and selfish desires despite of being a highly influential, popular, and educated.

 

ACTIVATE 3 INCOME WAYS DIGITALLY- CLICK NOW 

Mahatma Gandhi’s unique personality highlighted his individuality as an ideal leader who was capable to withstand strongest resistances through his peculiar attributes of persistence, sympathy, and non-violence. These qualities provided immense moral and psychological support to his followers to unite and fight for freedom with an integrated approach. As a national leader, Mahatma Gandhi was perceived as a hero by millions of supporters nationwide. People from all parts of India devoted their lives for independence under the leadership of this unique individual. Mahatma Gandhi’s philosophy and ideas on critical aspects of life impressed even the most educated and intellectuals compelling them to adopt his way of approach to fight for freedom. Through his elevated conscience Mahatma Gandhi left an everlasting mark on people and places he came in contact with. His philosophy was neither complex not complicated but gave a meaningful message of peaceful co-existence that eventually transformed millions of lives for better.

 

Mahatma Gandhi’s speeches always attracted numerous people from various parts of the country and inspired a sense of responsibility towards the nation and community, and also instilled tremendous amount of persistence and courage to fight for the right and stand strong against injustice in any form. One of the best examples of Mahatma’s effective integrated approach was Satyagraha that united millions of Indians immensely motivating them to fight for independence. During the British regime, Mahatma’s non-violent movements gained immense popularity and support of mass population and proved highly effective in resolving complex social issues through peaceful negotiation and dialogues between people and the British government. Mahatma Gandhi’s active participation in social affairs and prompt approach to critical and complex communal and governmental issues played a key role in suppressing unnecessary tensions and civil atrocities ensuring a balance between civilian life and governmental affairs regardless of the brutality of British regime that demonstrated Mahatma Gandhi’s effectiveness as a people’s leader. Since maintaining an equilibrium between the governmental atrocities and public dissatisfaction was never an easy task then, however, Mahatma Gandhi through his magnetic and influential personality was always able to convince both the opponents that peaceful negotiations through mutually agreeable dialogues was the key to ensure appropriate solution for any social problem.

 

Mahatma Gandhi followed a democratic form of leadership that is based on participative approach. In this style of leadership, leaders influence people, interact with them to exchange and share thoughts and ideas, and finally make decisions for the common good (Johnson, 2016). In democratic style of leadership, only leaders are authorized to make decisions that are based on people’s opinions, ideas, and facts. It is important to know that Mahatma Gandhi, despite of his outstanding character and individuality that mesmerized countless often had to face severe criticism from several freedom fighters because of the clashes between their approaches and his approach, however, the effectiveness and influence of Gandhi’s approach always ensured success than others probably because of the fact that might is not always right. Mahatma Gandhi’s strongly believed that violence, aggression, and anger are the source of all problems and can never be applied to derive a fruitful solution to any critical issue. Mahatma Gandhi’s unique characteristics of personality made him a public favorite of all times and can be deemed as one of the most influential and successful leaders of all time.

Mahatma Gandhi’s principles are extremely effective in resolving any critical and complex issues that people face in their day to day lives. His principles and ideologies are practically applicable in every organizational context where leaders are considered the key decision makers. Since Mahatma Gandhi followed democratic style of leadership, organizational leaders too can implement democratic form of leadership to realize anticipated results. It must be well understood that individual endeavors can never meet collective goals without the equal contribution of team members and therefore democratic form of leadership can be extremely useful in situations where group efforts are required to accomplish a common objective. The invaluable virtues of simplicity, nobility, honesty, loyalty, integrity, forgiveness, and nonviolence are imperative for any individual, organization, and country that aspire to move forward on the path of success and attain peace and prosperity.

 

ACTIVATE 3 INCOME WAYS DIGITALLY- CLICK NOW 

Mahatma Gandhi demonstrated that leadership can be effectively practiced by applying non-violence, persistence, and simplicity. Mahatma Gandhi’s accomplishments and invaluable contribution in Indian independence is a fine example of how strongest of the leaders can exist and command without the use of arms and armors.

 

Earn more than Youtube from Rumble Signup FREE Now 

SOCIAL MENACES

 Earn more than Youtube from Rumble Signup FREE Now

Increasing competiton industry wide and academia wide shrinks opportunities for people with little or no capabilities compelling to opt for alternative methods for ensuring success. India, a developing country of the world faces various social absurdities and atrocities in varied forms which is a serious issue of concern and debate. Among the social menaces facing the country rising cases of witchcraft and blackmagic deserves signiifcant attention due to the fact that these silent atrocities have contributed to numerous fatalities, serious health risks and varied issues concerning the health and wellbeing of the affected. 

Working as an research professional with domestic and international clients I can state with certainty based on my observational and experiential research that this silent menace have taken toll of numerous lives and destroyed many careers of people who have been silently endured and suffered the menace. I have personally known many people who have endured and suffered various problems in different aspects of lives despite of being well educated, qualified and hailing from cultured families. 

I have thoroughly researched on the subject of this social menace and have even watched several documentaries on renowned channels like Discovery Channel. Post careful understanding of the phenomenon and based on the inferences of my own observations and experiences there is every reason to call witchcraft and blackmagic a social menace and a silent atrocity. Lack of adequate literacy, increasing competition, shrinking opportunities, lack of faith in humanity and negligence towards civic responsibility have significantly contributed to this social threat in a country like India. 

It is the responsibility of all concerned organizational authorities to eradicate this social menace as numerous lives of innocent are lost due to lack of inadequate laws to contain menace. Various programmes, serials, and documentaries based on true stories of real people are a clear evidence of depleted quality of Indian society. Notorious places in Karnataka and Maharashtra state of India ill-famous for witchcraft and blackmagic atrocities include Gulbarga, Raichur, Bidar, Bijapur, Osmanabad, Bellary, and many others to name. After having seen so many real cases of individuals affected by the menace and personally experiencing the phenomenon I can conclude with certainty that witchcraft and blackmagic is a factual phenonenon and that defies any scientific explanation due to the fact that the very foundation of blackmagic and witchcraft is based on anti-science/ anti-spiritual laws of nature. 

As a rational thinker and as a research professional I can state that this country faces stiff challanges and social barriers in its path towards advancement. Indians must lay signiifcant empahsis on building a developed, advanced and prosperous nation rather than depending on other advanced countries for its survival. The issue is particularly serious as I have personally observed and experienecd people affected by this social menace in diverse regions. I have read, watched and known people personally who have suffered the menace and have conveyed their experiences of the menace. 

As a researcher I can state with certainty that there are many disciplines and subjects that deny rational explanations and witchcraft and blackmagic lie at the core of these mystical subjects. It is important to understand that the objectives of anti-science is exactly contrary to the aims of science. The former is mainly used for destruction while the latter is meant for constructive purposes. Thus, rather than laying emphasis on scientific explanations which is logically inappropriate as the nature of discipline in itself is anti-science/ anti-spiritual it is important to focus on subjective experiences of people affected and how those subjective experiences affect their objectivity. This is mainly because of the fact that anti-science tends to affect negatively and can only be associated with bad adjectives such as depression, anxiety, confusion, indecisiveness, lack of general interest, insomnia, lack of focus which objectively impact on an individual's life affecetd by witchcraft in the form of poor work performances, relationship conflicts, poor academic outcomes, work irregularities, demotion, termination etc. 

Therefore, there is every reason to refer witchcraft and blackmagic as social menace and practitioners of this evil science certainly deserve severe punishments. The practitioners of these evil sciences are no better than anti-social elements or terrorists in a civilized society. Indians must know that world's most beautiful nations, advanced nations, prosperous nations, and powerful countries have accomplished their status through consistent endeavors, intelligentia, research and development across diverse fields, industrial reforms, good governance, societal discipline, effective laws and order across the nation and a sincere faith in restoring humanity and good religion. 

Reference-  Witchcraft/ Blackmagic

Measure of a Nation's Power

Countries of the world are consistently evolving, growing and advancing in today's competitive era of globalization. Globalization obliges nations to stay updated and upgraded in every discipline and area of life and failure to do so will only result in nation's depletion overtime. Nations that are consistently advancing realize demographic welfare and growth overtime that fuels their economic growth and ensures regional and global dominance. 

 

Demographic a key metric of power and welfare determines a country's capabilities in regional and global spheres. Key elements of demography that determines a country's capability includes income, employment rates, interest rates, inflation, GDP, education, nationality, exchange rates, asset ownership and socio-economic status are the key factors influencing a country's status within a rgeion and world. A country that has regional and global power in true sense has each of the demographic factors flourishing consistently. Any depletion over a prolonged period of time will only result in systemic repercussions across the system generating a collective cumulative undesirable impact on the country's demographic veriables. 

 

In order to evolve as a regional and global power and exercise dominance it is inevitable and essential that a nation consistently boosts the performance and productivity of each of the demographic factor that eventually transforms the country into a regional superpower. A country that is demographically developed has adequate resources to fund research and development activities, develop military capabilities, invest space technologies, and strongly defend its territory or wage a war against any external threat. 

 

 

 

 

NOKIA BUSINESS ANALYSIS

EARN FROM RUMBLE, REGISTER FREE NOW

Nokia’s Target Audience

Consistently increasing trend among the youth for innovative mobiles has compelled manufacturers to come up with state of the art technologies and features embedded into the gadget that allows modern users to perform variety of complex tasks on a single handheld machine. Nokia, a leading mobile manufacturer is keen to exploit untapped markets by optimally leveraging its technological expertise and market dominance by adapting unique and effective marketing strategies that primarily target modern day tech savvy youth.   

Considering the increasing consumer interest and preference of feature rich and affordable smart phones loaded with state of the art technological architecture Nokia specifically targets the youth between the age group of 16 to 35 years both men and women. The company understanding the demographic constraints mainly intends to serve the middle class consumers considering their economic limitations and moderate life styles. The phones are designed with peculiar characteristic features particularly addressing the needs, interests and preferences of students, photographers, gamers and travelers. This implies that the Nokia phones are embedded with state of the art camera and videography features that allows anyone to capture crystal clear and flawless photos of people and things.  

 CLICK LINK HERE>>SAVE POWER BILLS BY 80% 

Nokia, understanding the techno-savvy behavior of modern day youth is determined to involve renowned and prominent personalities such as celebrities, sportsmen, fashionistas, and media stars to attract attention of wider audience at regional and international platform. The company is keen to effectively implement word of mouth marketing strategy as Nokia considers this strategy to be effective and most trusted mode of attracting and convincing prospective consumers towards a product.

 

Nokia’s Modes of Marketing

Nokia is keen to exploit various marketing strategies and practices in order to optimally leverage market opportunities and attain a sustainable competitive advantage in the mobile industry. The company, apart from using conventional marketing methodologies such as newspapers and television intends to adapt varied allied mediums of marketing such as posters, billboards, radio based marketing, display stands, brochures, signboards, and dummies. This suggests that Nokia in no way want to compromise on its marketing practices as the company strongly aspires to achieve a marketing edge over its competitors. These conventional marketing methods intended for implementation by the company is mainly due to the marketing demographics that primarily involves youngsters and students between the age group of 16 to 35 in the middle class. The craze for technological innovation and product uniqueness are the key drivers of the marketing campaigns and since these channels are widely used by youngsters in everyday life it thus justifies Nokia’s marketing stance.       

Additionally, Nokia also plays to employ widely popular online platforms such as You Tube, TicTok, and Twitter due to its wider and faster worldwide reach. Since these platforms are very trending and have the potential to reach millions of consumers nationwide and worldwide, it would thus prove highly advantageous for the company from a marketing perspective.

Other online marketing platforms includes Face book, Instagram, LinkedIn, and Google that would prove a game changer for the company due to its immense exposure on the virtual platform. Utilizing social media platform would certainly cut down marketing costs and time of the company and deliver maximized marketing outcomes. The greatest marketing advantage of social media is its ability to provide techno-economic feasibility yet increasing the changes of marketing success. 

Out of Home Media

            Out of Home media is known to be the most effective and successful marketing strategy today due to its tremendous success rate in promoting products and services on a mass scale. This type of a marketing campaign includes varied methods of marketing namely,

1)      - Billboard advertising

2)      Signage in malls that maximizes audience attention and increased changes of conversion

3)      - Flyers

4)      - Posters on bus shelters that attract travelers attention and intrigues prospective consumers about the products or offerings

5)      - Digital adverts at Kiosks at airports that trigger curiosity among the audience and increased the possibilities of positive communication and eventually sales

6)      - Superstitial, a peculiar type of online advertising wherein an adverts pops over a webpage superimposing the current page and attracting viewer attention towards the page for an instance of time. This is known to be a highly potent marketing techniques. 

Considering the increasing competition in the segment Nokia is keen to adapt highly innovative and effective strategies to insure maximum marketing success essential for its sustenance in today’s competitive mobile market.

            Implementing a diversified marketing campaign would not only aid the company in convincing protective consumers about the company’s reentry into the market which perhaps may intrigue and compel consumers to try and test Nokia’s innovative edge amid rivalry. 

Nokia’s Print Marketing Campaign

            Despite technological supremacy in marketing domain the importance of print marketing still remains inevitable due to its ability to generate a peculiar and lasting impact on reader’s mind. Print media whether in the form newspapers or magazine has always succeeded in attracting varied industries and sectors for the want of marketing success and business. Nokia is determined to optimally exploit the power of print advertising to market its products by placing appropriate adverts on top selling printed publications such as newspapers and leading magazines.

     CLICK LINK HERE>>SAVE POWER BILLS BY 80% 

            Nokia intends to market its innovation by placing adverts on front pages of national newspapers such as the National Post, Vancouver Sun and To0ronto Sun. Since these newspapers are leading dailies and attract majority of audience it thus has the potential to maximize sales and deliver anticipated marketing advantage to the company. The power of print advertising is never obsolete and thus businesses of diverse arenas attempt to introduce their new products and offerings for the want of maximized marketing advantage. The best advantage of newspaper and magazine advertisements is its ability to reach every house, be easily available and accessible by everyone and anyone and lastly, inform and educate prospective consumers optimally about the product. This eventually generates a lasting impact on consumers and eliminates competitor distractions as in case of online advertisements. Therefore, Nokia’s stance towards print marketing seems to be a lucrative idea particularly in a region that still listens to print voices.          

Partnerships and Collaborations

                Partnerships and collaborations with leading businesses would provide a matchless marketing advantage for the company due to the fact that Nokia would be able to express itself in a more confident and appealing way to the targeted audience. It is important that the company partners and collaborates with renowned and prominent businesses in the region to insure it is viewed and heard by wider category of audience.. Leading businesses such as Staples for Retail and Best But are some of the best examples of how partnering would prove lucrative and optimize marketing success of the company.       

            Nokia’s plan to run marketing campaigns by collaborating social media influencers such as You Tubers would prove highly beneficial in maximizing marketing reachability and improving the chances of sales. The company also has plans to employ event planners for successful launch of its latest offerings of mobiles which would immensely enhance its chances of marketing success. This is because events organized for product launches have a proved track record of boosting sales by attracting maximum number of prospective customers.

            The company has plans to collaborate with leading mobile brands including Motorola, Comptall, Gainspeed, Alcatel- lucent, Spacetime insights etc. Collaboration with these giants in the local and regional markets would add value to Nokia’s marketing practices and immensely enhance probabilities of success and growth in targeted markets particularly if those are untapped markets.      

Nokia’s Slogan and USPs

                Nokia aptly understanding that it is here to stay and flourish amid stiff competition reemerges with the slogan “Reborn to reconnect” emphasizing on the fact that the company has not yet quit and still has the potential to lead and dominate the industry. The company makes its reentry into the mobile industry through its latest premium mobile loaded with state of the art features thus giving a stiff competition to its arch rivals in the country. It must be borne in mind that Nokia was the first mobile manufacturer in the Asian continent with a single sim handset that served basic functionalities to millions of consumers. The company determined to lead and dominate the market thus remerges with its most innovative, cost effective, and youth centric handset loaded with advanced technological features.   

            Nokia mobile phone has some of the most unique features that would appeal to everyone and anyone aspiring to taste innovation at its peak. Nokia’s latest innovative mobile comes with dual colors that change with surrounding. With a dual color functionality the mobile would change its color as the user moves from indoor to an outdoor environment. This feature has not yet bene invented even by the most dominant mobile manufacturer Apple or Google. This makes the product highly competitive and a certain win over its competitors.

            Nokia’s latest innovation comes with the fastest processor that has never been invented yet. Fastest processor allows users to browse the internet efficiently at higher speeds thus optimizing their internet experience. However, the most peculiar feature is the phone’s ability to add up to 4 GB RAM capacity from its internal storage. This implies that users can now customize their internet experience based on their needs and interest. This features has never been invented by any of the smart phone manufacturer which implies that the product is bound to perform as expected in the target market. This is because consumers have been longing for such an innovative gadget that can optimally address their current mobile related challenges and Nokia’s innovation seems to have precisely addressed every user’s needs and demands that makes it a highly competitive and most preferred gadget to own for any class of consumer.

            Additionally, the new gadget of Nokia comes with 3 different layers of rear cameras capable enough to address every need of the user. The product comes with 8 MP, 64 MP, and 4MP cameras at its rear powerful enough to capture the minutest details of the picture as per user interest. As the mobile is specifically designed for people who are passionate about travelling, learners, gamers and photographers this mobile would thus serve their every need and preference and prove to be an asset for today’s tech savvy users.

            The new Nokia mobile comes with a huge battery life of over 8000 Mah which beats every contemporary rival and surpasses expected performance standards. The huge battery can efficiently run the device for more than 2 days which supersedes every contemporary gadget. This proves that the company has not just reemerged as an industry player rather Nokia has made a comeback to lead and dominate the market which is evident from its latest technological marvel. Battery is considered to be the key determinant of whether a mobile would win a market or suffer marketing setbacks. Considering the innovativeness of the company in developing this product it is evident that the competition among today’s industry players would be stiff and tough. This is because of the fact that every peculiarity of Nokia’s product is a challenge for its arch rivals who have done nothing better than making changes in designs and architecture of the phones. Since modern consumers are features savvy and want more from their technological marvel it thus implies that Nokia is bound to lead the target market and regardless of its efforts in marketing and advertising the company seems to dominate the market merely on the basis of word of mouth publicity. This is because with these state of the art features embedded in its innovative gadget Nokia is sure to win any class and type of customer as modern day consumers are more inclined towards experiencing technological innovation by way of using varied features embedded into their gadgets. Nokia has many things to offer at a highly competitive price it thus follows that without much marketing efforts the company is bound to succeed in targeted markets from a marketing perspective.

            Thus, based on the facts and information it can be inferred that Nokia has aptly addressed the key issues of affordability, technological innovation, competitive advantages, durability, performance, and service excellence that makes Nokia’s product a highly preferred mobile to own. Considering the features.  Performance, and affordability it can be understood that Nokia would conveniently beat its arch rivals in the regional market by its matchless innovativeness and cost. Thus, Nokia is bound to succeed in the targeted market and win prospective consumers in the region.  

CLICK LINK HERE>>SAVE POWER BILLS BY 80%

 

SHOP CLUES: BUSINESS ANALYSIS

CLICK HERE GET YOUR SOULMATE SKETCH

Introduction

SHOPCLUES is an evolving e-commerce enterprise based in India that offers various products across categories for consumers of small and mid-sized cities. The business targets middle class consumers primarily and offers price competitive products from clothing to electronics consumer products. Price leadership in the market of e-commerce makes Shop clues one of the top consumer favorite enterprises to shop. Established in the year 2011 by Sanjay Sethi, Radhika Agarwal and Sandeep Agarwal and owned by an American business named Clues Network Pvt Ltd Shop clues the company a renowned for its cheap and quality products across diverse categories which poses stiff competition to mature e-commerce companies operating in India namely EBay, Flipkart and Snap deal. The company aims to bridge the gaps between buyers and sellers by allowing stakeholders to discover various products that various sellers in the country want to offer thus allowing stakeholders to openly utilize its e-commerce platform, discover variety of offerings, avail attractive discounts on preferred products and consequently build a strong network of business stakeholders’ overtime.

CLICK HERE>> GET YOUR SOULMATE SKETCH

The business employs B2C (Business to Consumer) model and introduced a new market place model of selling in which  Shop clues allows various sellers to sell their products on its platform charging them nominal service and platform fee. The unique strategy of shop clues allows thousands of small and mid-sized businesses across the country to participate in the e-commerce selling campaigns thereby posing an effective competition to its rival companies. However, despite of several advantages offered by the business model the company initially faced several challenges in supply chain and logistics.

Business Problem with Shop Clues

The main problem that reduced the company’s profitability was issues with its supply chain and logistics. The company employed airways of supplies and logistics of products to bring down shipment time however it proved expensive and reduced business profitability which was later altered to normal shipment and delivery of suppliers and products (Deepan et al, 2019).

Secondly, problems in company’s product offerings began cropping up due to increased consumer complaints against the products and sellers. Shop clues in an effort to bring down price and reach maximum number of consumers in remote regions of the country allows various businesses without verifying and reviewing consumer feedbacks and seller authenticity which resulted in huge losses to the company in the form of reduced sales, disloyal consumers and depleted market share. It was found that in an effort to sell urban products to rural regions at cheapest prices the company poor quality products, fake branding and duplicated products to millions of consumers that impacted its reputation, revenue and market share. There had been numerous complaints from consumer community about fake products, scams and fake brandings (Nair, 2022).

Thirdly, aggressive rival tactics of Amazon and Flipkart substantially deprived Shop clues from leveraging available market opportunities which is why the company chose to target tier 2 and tier 3 cities where middle and lower middle class consumers dwell. Poor supply chain and logistics management and extreme aggressive marketing and business strategies of competitors rendered Shop clues helpless compelling the company to make inappropriate decisions in wrong time when it was required that the management of the company maintained its cool and developed and implemented appropriate market opportunities by adopting innovative marketing strategies which will allow the business optimally leverage the available and untapped markets which may have been potentially lucrative opportunities of growth and expansion for business (Nair, 2022).

Problem Analysis

Based on the information and analysis it can be inferred that Shop clues faced severe setbacks due to inefficient supply chain and logistics issues, increased delivery time, lack of data marketing management, poor advertising and marketing strategies and practices which eventually generated a lasting adverse impacts on the enterprise. As a consequence the business needs to perceive the market from a mature and long term perspective, develop and implement innovative marketing strategies and ensure appropriate technologies in supply chain management and product delivery are adopted which will not only ensure long term benefits to the business but also guarantee a sustainable competitive advantage in the long term.

It can be seen that information among stakeholders whether it be supply chain management stakeholders, consumers or sellers was lacking which not only created delays and denials but also built an environment of distrust and disloyalty among the consumer community towards the business. Thus it is important that data management and analytics is given top priority and appropriate measures are implemented to leverage maximum marketing advantage. This will significantly reduce costs, cut down time and resource usage and ensure consumer satisfaction due to targeting marketing derived from right data management.

Recommendations

It is strongly recommended that supply chain network is strengthened and made more efficient by bridging the gaps between stakeholders which will result in delays, costs and barriers in the supply chain process. Secondly, adopting of big data analytics which aids in data storage, processing, analyzing, identifying and recommending appropriate targeted consumer groups at right time is essential for ensuring marketing success. The main features of big data such as predictive data analytics, prescriptive data analytics and diagnostics data analytics allows in precisely targeting potential consumers based on their user generated data such as transactional history, buying behavior patterns, interests and preferences which not only cuts down time and costs but ensures a potential sale for the business. This will also immensely enhance the performance of supply chain activities due to precise targeting of consumers at right times. Thus, issues, delays and denials that are caused due to in availability, inappropriate targeting, shipment reversal, consumer disloyalty, and reduced sales can be addressed aptly. Big data is strongly suggested for Shop clues as it helps in optimally exploiting consumer transactional data, advanced business analytics in precisely identifying potential consumers thereby tremendously increasing the chances of sales and profitability. Consumer past buying history and varied other information sects is of immense use for businesses and thus advanced data analytics tool of big data technologies is imperative for Shop clues to maximize sales, optimize supply chain processes and reduce delays and denials in processes.

Sources- 

Deepan, I., Saini, J., Wani, S., and Pal, S. (2021). Shopclues. Retrieved from Shopclues (slideshare.net) 

 Duggal, N. (2023). Top 7 Benefits of Big Data and Analytics and Reasons to Consider It Retrieved from Top 7 Benefits of Big Data & Analytics | Simplilearn   

 Nair, R. (2022). Why ShopClues Failed? | Case Study Behind the Downfall of the Once Unicorn Startup in India Retrieved from Why ShopClues Failed? Retrieved from Why ShopClues Failed? | Case Study of the Startup’s Downfall (startuptalky.com)

______________________________________________________________

CLICK HERE GET YOUR SOULMATE SKETCH

Measure of Success

 FOR ACADEMIC WRITING QUERIES/ SERVICES CONNECT https://www.assignmentmanager.wordpress.com  OR  https://globalwriter11.wordpress.com/

The measure of success of an individual primarily depends on his level of satisfaction or dissatisfaction. Satisfaction on one hand limits success while dissatisfaction on the other hand motivates an individual to move to the next level of accomplishment and success that ensures greater contentment. According to Mill, dissatisfaction is important to attain greater achievement and satisfaction and acts as a motivating force. In this article, the role of satisfaction and dissatisfaction being a significant factor of success is discussed.

Dissatisfaction does cause mental restlessness, however it certainly pays a rich dividend in the end. A discontented attitude makes more endeavors and tries its level best to reach the desired level of success and happiness. Happiness and pleasures to a great extent depend on the level of contentment an individual possesses. It can be said that contentment or discontentment is directly proportional to the level of success and pleasures one derives in life. When a person is contented, he sticks to it without making additional efforts that can take him to the next level of success and satisfaction. In a way, dissatisfaction restricts an individual to move to the next level of success and attain higher degree of contentment. It can be said with certainty that, dissatisfaction does play a decisive role in ensuring higher level of satisfaction but at a price of mental stress and well being.

When human attitudes are closely observed, we can see that our feelings, thoughts, views and experiences shape our intentions. The level of success we can attain is determined by the above mentioned factors to a great extent however it is up to us to what extent we can stay contented with the level of success and contentment we accomplish. Dissatisfied attitude can result from several reasons that impacts adversely on the above stated factors of personality. Being dissatisfied does not always indicate a negative personality or a pessimistic attitude. It can be positive if taken in a right direction, leading to great success, achievement and satisfaction.

Thus, in order to realize complete success and satisfaction in life, it is crucial that people  maintain a balanced attitude that compels them to make necessary endeavors and experience complete satisfaction of their accomplishments. People should develop their attitude according to their capabilities and intellectual strengths so that dissatisfaction does not affect their lives negatively. Dissatisfaction is often regarded as a sign of failure or obstacles but in true sense, it is an ability in itself that provides opportunity to excel and climb the next level of success by motivating an individual to make additional required efforts which eventually ensures greater success and contentment.

CLICK LINK -->>>    ProstaVive - Powerhouse Prostate Offer

Heavyweight prostate offer! Converts like gangbusters. Optimized fully with massive AOV and EPCs. Top diamond vendor team.  

ProstaVive: Is A Powerful New Formula For Boosting Prostate Health Fast

It’s different to every other solution out there, because it helps support prostate blood circulation, which, as shown in a new 2023 study by Fukushima Medical University in Japan, may be helpful to metabolizing cells around the prostate.

Stromal cell proliferation is the buildup of cells around the outer edges of the prostate…

And the Japanese researchers showed, metabolizing the cells can be helped by supporting healthy blood flow in and around the prostate…

This, in turn, can help with urine flow as well as maintaining bladder healthy...

When a man's prostate is healthy, it tends to also improve his sleep, love life, confidence and relationships…

Thanks to the powerful nutrients in ProstaVive, you can boost your prostate’s performance by optimizing its internal cellular activity and blood flow, helping you enjoy powerful, youthful flow and increased sexual activity…