McDonald’s Promotional strategy and their Target market
When talking about the fast food industry, no doubt, McDonald is the most valued and a very famous brand in the world. Being a vast and huge corporation with more than 30,000 outlets and having presence in around 121 countries, the company earns a profit of 2 billion dollars per year and serves over 35 million consumers daily. With an effective strategy to target the family and the children customers, with their happy meals and best prices, McDonalds has emerged as the most successful brand in the world. McDonald initially offered very cost effective prices on their products thus gaining more and more number of family customers and adding to their profit. The company chose its locations into the suburbs and downtown areas which increased its customers to many fold thus increasing its earnings as well. McDonalds was the first Hamburger chain to do so (Greco and Michman 1995).
McDonalds primarily targeted children and designed their advertisements with the same view so that profits can be maximized and customer database could be increased. This strategy of the company invited some amount of critics and therefore is a matter of debates. Every product has a target audience and the promotional ads are designed so as to attract the target audience of a particular class. It is also possible for a commercial advert to aim at many audiences and get their identity. Although it is believed that McDonalds target only the children but in reality their adverts aim at the larger families too. A fine example of McDonald advert can be seen in an advert wherein a working mom is asking her kids what they would prefer for the dinner and the kids spontaneously reply that they would be happy to go to the McDonalds (Sutherland and Sylvester 2000).
The company has also aimed on a global fund raiser which benefits Ronald McDonald house charities and kids or children around the globe. The global corporation helps the local community children and families who are in need of any kind of assistance. Ronald McDonald house charities gets support from the owners of McDonald’s food chains operating worldwide by independent businessmen and businesswomen.
More information on this is available on the following link-
http://ivythesis.typepad.com/term paper topics /2008/06/promotional-str.html#ixzz1j2zey1ha
People of different cultures and backgrounds can be disseminated by way of promotional culture. Firms will have to be creative and come up with new ideas that can attract their target audience and bring more number of customers and business there by increasing profit. It is understood that the company enjoys the goodwill of its customers as they have been serving them and ensure them that new promotional campaigns only build trust and customer loyalty between the company and the customer. It is important to note that companies use the available resources to attract their target audiences and sometimes even after applying the right strategies things do not go in favor of the company and that is where the quality and goodwill of the company counts. McDonalds has offered the best rates and are able to give the best quality to their customers so the customer’s loyalty will keep the company always ahead of their competitors. Speaking in broader terms, McDonalds is far ahead of Wendy’s as far as profit making is concerned and also attracting the customers through innovative adverts and promotional campaigns is concerned. On the contrary to McDonalds, Windy’s focuses on women as their target audience so it would not be appropriate to measure the two company’s success using same parameters as they have different target audiences to promote their products. Even if both the giants deal in food products, their strategies are different yet they are successful in their businesses. Therefore, to conclude, it can be safely said that the food chains are making use of right marketing strategy to promote and market their products and create an impact on their customers.
When talking about the fast food industry, no doubt, McDonald is the most valued and a very famous brand in the world. Being a vast and huge corporation with more than 30,000 outlets and having presence in around 121 countries, the company earns a profit of 2 billion dollars per year and serves over 35 million consumers daily. With an effective strategy to target the family and the children customers, with their happy meals and best prices, McDonalds has emerged as the most successful brand in the world. McDonald initially offered very cost effective prices on their products thus gaining more and more number of family customers and adding to their profit. The company chose its locations into the suburbs and downtown areas which increased its customers to many fold thus increasing its earnings as well. McDonalds was the first Hamburger chain to do so (Greco and Michman 1995).
McDonalds primarily targeted children and designed their advertisements with the same view so that profits can be maximized and customer database could be increased. This strategy of the company invited some amount of critics and therefore is a matter of debates. Every product has a target audience and the promotional ads are designed so as to attract the target audience of a particular class. It is also possible for a commercial advert to aim at many audiences and get their identity. Although it is believed that McDonalds target only the children but in reality their adverts aim at the larger families too. A fine example of McDonald advert can be seen in an advert wherein a working mom is asking her kids what they would prefer for the dinner and the kids spontaneously reply that they would be happy to go to the McDonalds (Sutherland and Sylvester 2000).
The company has also aimed on a global fund raiser which benefits Ronald McDonald house charities and kids or children around the globe. The global corporation helps the local community children and families who are in need of any kind of assistance. Ronald McDonald house charities gets support from the owners of McDonald’s food chains operating worldwide by independent businessmen and businesswomen.
More information on this is available on the following link-
http://ivythesis.typepad.com/term paper topics /2008/06/promotional-str.html#ixzz1j2zey1ha
People of different cultures and backgrounds can be disseminated by way of promotional culture. Firms will have to be creative and come up with new ideas that can attract their target audience and bring more number of customers and business there by increasing profit. It is understood that the company enjoys the goodwill of its customers as they have been serving them and ensure them that new promotional campaigns only build trust and customer loyalty between the company and the customer. It is important to note that companies use the available resources to attract their target audiences and sometimes even after applying the right strategies things do not go in favor of the company and that is where the quality and goodwill of the company counts. McDonalds has offered the best rates and are able to give the best quality to their customers so the customer’s loyalty will keep the company always ahead of their competitors. Speaking in broader terms, McDonalds is far ahead of Wendy’s as far as profit making is concerned and also attracting the customers through innovative adverts and promotional campaigns is concerned. On the contrary to McDonalds, Windy’s focuses on women as their target audience so it would not be appropriate to measure the two company’s success using same parameters as they have different target audiences to promote their products. Even if both the giants deal in food products, their strategies are different yet they are successful in their businesses. Therefore, to conclude, it can be safely said that the food chains are making use of right marketing strategy to promote and market their products and create an impact on their customers.
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