Google Inc.
Google search engine is one of the most preferred search engine tools to find information about anything that exist in the infinite space of web. Google Inc was founded in the year 1998 by Larry Page & Sergey Brin. The company is headquartered in California, U.S. The company handles over 70 percent of the world’s search requests and is the most popular and widely used search engine tool for internet users across the world. The company today offers over 50 different services to its users across the globe. Among the various programs that Google runs, its ad programs through Google ad sense is one of the most popular programs that is used as an effective business promotion tool, advert campaigns and even to earn money as this program allows publishers to earn revenue through Pay Per Click (PPC) programs.
As per the statistics of survey results, the company handled over 3 billion searches every day. This simply emphasizes how popular, reliable, trust worthy and efficient Google is. In order to handle such a huge volume of data, the company has set up 11 data centers globally. Each of the data center consist of several hundred thousands of servers. There are over a million computers Google has interlinked to manage such a high traffic and huge volume of data.
The company’s innovative advertising campaigns showed immense popularity, positive response and success increasing Google’s profitability in terms of strong financial growth resulting in rapid growth in internet advertising in general and the company’s goodwill in particular. Such an innovative strategy in the field of advertising was never attempted before and being new and different from the traditional advertising campaigns such as the TV, Radio, newspapers etc, it simply proved to be a boon for Google Company increasing its profits and enhancing their business. As a result of such a shift from traditional to innovative advertising and marketing strategy, American print media advertising fell from $ 64 billion to $ 20 billion between the years 2000 and 2011. This simply proves how effective, popular and successful a company can be through the implementation of innovative and advanced marketing and promotional tools.
Some of the most popular services Google Inc offers include, YouTube, Gmail, Gtalk, Google search, Google Earth, Google circles etc. In the year 2005, the company launched Google video that allowed users to search TV broadcasts and watch them. Today, this site accepts and also lets users to upload videos of different categories. There are billions of videos that can be searched and watched using Google’s YouTube. This feature of YouTube achieved huge popularity and success right from the month of its introduction into the cyberspace.
One of the most popular free service Google offers is Gmail and Gtalk. These applications enable users to exchange, share and communicate messages and talks using laptops, smart phones and PCs. Gmail was introduced in 2007, and allowed users to create a free account and a user id on a permanent basis. Google also provided free storage space of 1 gigabyte for the email accounts it offered to users. In order to get rid of security issues like account hacking, Google introduced encrypted HTTPS system. This provided protection against unauthorized account access, safeguarding user accounts on Gmail.
Thus, Google has emerged as the most popular, reliable and successful business organization through the implementation of innovative programs, applications, products and services.
