It refers to formal communication practiced within the modern business world. Electronic communication plays a key role in modern business communication today as it allows instant accessibility, reach-ability, and prompt interaction between two or more parties. Modern businesses extensively utilize e-communication using various e-devices that enable them to chat, message, email, or video share among business participants regardless of their geographic location. Popular networking platforms such as Face-book too aptly serve the purpose of instantaneous virtual interactions between peers which is economical, viable, and instant. Face-book posts and videos are an effective medium of communication today as it allows members to show targeted content in a realistic and reliable manner. This may also include posts and videos relating to a product, service, demo, venue, etc. Thus, electronic communication is playing an inevitable and essential role in enriching business value and lives of millions of people worldwide.
Face-book being an inevitable medium of advertising and marketing has emerged as a key resource to millions of small and mid-sized enterprises. This is because Face-book offers some unique business relevant features to its users at a nominal cost that creates value for numerous businesses. Businesses extensively utilize Face-book for advertising, marketing and promotional campaigns of their products and services that also allows users to share their valuable feedbacks, opinions, suggestions, and comments thus building a strong mutual online bond between stakeholders. Posting adverts and videos on Face-book is cheaper, instant, and effectual from business perspectives and insures a lasting impact on targeted audience. Millions of businesses today have succeeded in creating brand value through consumer engagement using Face-book. In addition, to posting and sharing video content, Face-book also offers email services and instant chat to users that further enrich the communication between businesses and its customers. Thus, electronic communication has become inevitability for modern businesses.
The above post is a typical example of an e-advertisement posted by one of the Face-book member and an Amazon affiliate with an intention to attract consumer traffic online.The post is self-explanatory and depicts a digital wrist watch with various features. Although the post is well depicted and covers key information about the product, it however, does not include every piece of information about the product including warranty, price, shipment, and other details. As this product would be posted on any other social sites it would not include the above mentioned information since it is a digital snap/image covering limited product data.
A good feature of the advert is the depiction of key product features in diagrammatic format-which includes alarm feature, water resistance, in built light, stop watch, calendar, and temperature. Etc. This demonstrates how pictorial advertisements posted on social networking exert very powerful and lasting impacts on consumer minds and ensure maximum traffic attraction. A key point of consideration that is missing in this advert is the material employed for manufacturing the watch. This is very important because it has been found that synthetic rubber and plastic used in making of toys and things of kid’s interests composed toxic chemistry resulting in serious damage to children health. This is prevalently found in Chinese products that are extremely attractive yet highly hazardous.Thus, at the least it was expected that the marketer reveals the material composition of the watch to insure consumer can be rest assured bout the health of their children. Various authoritative reports across the global have time and again warned consumers to cautious when buying Chinese toys due to the hazardous toxic chemical composition Chinese toys contain that is detrimental to children’s health
